PPC & SEM Solutions Driven by Cognitive Science & Experiment Design: A New Search Marketing Paradigm to Boost ROAS & the Persuasion Magnitude of Online Marketing Appeal


(PRWEB) November 17, 2014

PPC, SEO, Social Media, and Email Marketing Solution Technical Guides driven by cognitive science and experiment design is able to provide effective cross-reference points to validate the campaign performance by experimented treatments on both macro and micro levels. In addition, Thincr’s researches found that: (1) PPC (Pay Per Click) enables web marketers to zoom in on the most significant variables in their experiment designs to gauge the effectiveness of their campaign treatments, thus raising their ROAS (Return On Ad Spend); (2) the injection of persuasion tactics into the campaign treatments allows them to accelerate the conversion process. As very few researches or technical sources have tapped into the development of search marketing solutions from the perspectives of cognitive science and experiment design, Thincr LLC would like to share its research findings in its Search Engine Marketing Books by digital format as follows:

PPC book, Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition, is written to enable internet marketers to improve their profitability and ROAS while leveraging Quality Score, CTR (Click-Through Rate), conversion rate, traffic quality, and extend the customer reach of their PPC / AdWords Campaign. In addition, this Pay Per Click book also demonstrates the techniques to facilitate positive attitude change toward the target products or brands while propelling conversion strength, rebuilding a brand image or reinforcing a positive one. Furthermore, it will also show content providers the top tips to monetize their content through AdSense. Highlights of this paid search book are listed as follows:

Cognitive ad creative writing techniques featuring Cognitive Dissonance Theory by Leon Festinger, A-B-X model by Theodore M. Newcomb, and Hierarchy of Needs by Abraham Maslow.
The deployment of placement-targeting to enhance contextual targeting, featuring Standard Placement Targeting and MRI Placement-targeting by Site.
Persuasive ad writing tactics through the creation of engaging ad copy physique, the attack on visitors’ cognition, the strategic use of popular keywords with the alternative offers, the implementation of I-Can’t-Wait ad copy, and the adoption of ad parameters to update ads.
The demonstration of using BCG Matrix to analyze the landscape of competition and develop an effective marketing appeal to stay competitive while maintaining profitable and facilitating a positive attitude change toward the target product by Spiral of Silence Theory and the illustration of the tactics to enhance online marketing campaign through agenda setting.
The Illustration and example of how to apply Pearson’s Product Moments & Spearman Rank Correlation Coefficient in an experiment design to identify the marketing elements that are able to provide the most significant positive impact on customers’ attitude change toward a defined conversion.
Strategic keyword generation featuring critical topics on development of Seed Keyword List (SKL), the development of cognitively transferred terms, the analysis of the search query reports and meta tags of competitors’ websites, the techniques for generating long-tail keywords, the deployment of tactical keyword grouping and so many more.
The illustration of 20 top tips for strategic bidding and tips for tactical organic and paid listing arbitration to reduce campaign cost.
The Illustration of conversion attribution model and its application by example, and the adoption of view-assist and view-through to identify the latent conversion contributors for effective marketing resource allocation.
Google Instant’s impact on paid search featuring the tactics for the implementation of geo-modifier and the techniques for strategic alignment with Google Instant to increase CTR (Click-Through Rate) on ads, as well as their conversion rates.
Techniques for maneuvering language mode, removing major landing page barriers and constructing effective USP, offer, and credibility elements to leverage conversion rate.
Techniques for facilitating a positive and persuasive setting for content consumption while providing landing page optimization tips for lead generation and landing page real estate planning, as well as element allocation.
Implementation of Google Web Optimizer (GWO) and the interpretation of Combination and Page Section Report to: (1) learn how different page element variations perform on a page section and identify how a particular page section affects the test results in terms of relevance rating; (2) identify the combination of page elements that is most likely to produce a significant improvement on conversion rate.
Proven tactics for building an AdSense oriented site through: (1) the adoption of a matching theme and effective page real estate management; (2) the analysis on the nature of different ad units and the illustration of the high-performing spots on a webpage to place these ad units.
Furthermore, the studies in the book of Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition are going to reveal the secrets about how to extend the practice of strategic PPC in an online job search process to help the readers land their dream jobs. The highlights of Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition won’t just stop here. Please see the attachment on the right for so much more.

Based on web developing, content, and interpersonal perspectives, the book, Integrated Search Marketing Solution & Organic Search: Search Engine Optimization, Social Media, and Email Marketing: Winning Formula for SERP Dominance, is written to enable web marketing practitioners to: (1) enhance ranking competency on SERP (Search Engine Results Page); (2) monetize content; (3) facilitate business localization to capitalize local business opportunities; and (4) expand customer base and extend content reach while increasing their lead retention rates. Highlights of this integrated search marketing book are listed as follows:

Systems to build up a Facebook empire and expand Facebook fan base, featuring: (1) the techniques for deploying speakers in the leading and supporting roles; (2) tactics for expanding fan base via implicit and explicit, as well as external heterogeneous and homogeneous FB fan groups.
SEO server-side optimization featuring: (1) must-have tactics for Improving site performance to gain better SERP (Search Engine Results Page) ranking; (2) domain name optimization; (3) technical procedure for the adoption of 301 redirect to retain SEO metrics; (4) implementation of XML site map and Google Sitemap for better site indexing; (5) configuration of robot.txt to increase site relevancy; (6) web programming techniques to facilitate a fast and secured user experience; (7) strategic content categorization; (8) proper configuration of ViewState in a web application; (9) the practice of Exception Handling and the adoption of custom 404 page to increase visitor’s retention rate; (10) the use of SSI for content syndication; and (11) tactical construction of a self-supported hub of authority.
An SEO walk-thru to avoid duplicate content by: (1) the deployment of harsh symbol and canonical URL; (2) the configuration of Google’s parameters handling; and (3) the adoption of Google preferred domain in Google Webmaster Tools.
The techniques for strategic internal link placement based on the notion of page segmentation and optimization of structured markup with a keyword-oriented USP to produce a distinguished organic listing while implementing a keyword-oriented facet navigation to produce an effective search process.
SEO off-page optimization featuring: (1) the tactics to increase link popularity and link reputation through the deployment of keyword-oriented page elements and strategic link building; (2) the methods to leverage link popularity through the collaboration with PPC / AdWords campaign; (3) strategic deployment of micro-site to leverage link popularity and link reputation; (4) tips to retain link juice when providing an outbound link; and (5) tactics to increase SERP (Search Engine Results Page) dominance by taking advantage of brand keyword queries.
SEO on-page optimization featuring: (1) strategic implementation of keyword density and proximity; (2) internal link optimization and building strategy; (3) tactics to increase content / code ratio; and (4) SEO content management through CMS (content management system).
Permission-based content email campaign featuring: (1) the tips for strategic content creation and management; (2) email real estate optimization and management; (3) subscribe and unsubscribe management to increase retention and recovery rate; (4) the practice of bounce management to facilitate valid content delivery; (5) tactics for increasing email delivery rate; and (6) the tips for the examination of email program partners and the maintenance of email list to ensure quality email leads.

Integrated Search Marketing Solution & Organic Search: Search Engine Optimization, Social Media, and Email Marketing: Winning Formula for SERP Dominance is able to offer readers so much more. Please see the attachment on the right for more highlights on top-performing tactics in SEO, Facebook, Social Media, and Email Marketing.

Thincr LLC is confident that these two books, Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition and Integrated Search Marketing Solution & Organic Search: Search Engine Optimization, Social Media, and Email Marketing: Winning Formula for SERP Dominance, will make a huge difference in the success of an online business based on today’s model of digital marketing. Check out these two strategic search engine marketing reference guides for the comprehensive coverage of these cutting-age web marketing techniques driven by cognitive science and experiment design for PPC, SEO, Facebook, and Search Marketing now and take your campaign to the next level today.

About Thincr LLC:

Committed in developing integrated online marketing strategic solutions, Thincr LLC is specialized in providing consultancy in the realms of image reinforcement, branding, persuasion, and attitude change through Paid Search, Search Engine Optimization, Social Media, and Email Marketing. Thincr LLC is dedicated in publishing while supporting growth and innovation and providing online businesses efficient and valuable references to assist them to excel in their marketing campaigns.







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Richmond Personal Injury Attorney Wayne OBryan Launches New Website with Help from Orlando Web Design Company authenticWEB

Richmond, VA (PRWEB) July 11, 2014

Richmond personal injury attorney Wayne O’Bryan has teamed up with Orlando web marketing and design company authenticWEB to launch his new website.

Wayne O’Bryan is a personal injury and car accident attorney located in Richmond, Virginia. He has represented clients in all types of cases, including medical malpractice, wrongful death, and tractor trailer accidents. Wayne has devoted his life to serving his clients and improving their lives.

“I feel what I do for clients makes a difference in people’s lives and I like that,” Wayne says.

The team at authenticWEB specializes in website design for personal injury attorneys, as well as search engine optimization (SEO) and online video production. By combining these factors, authenticWEB has designed a website crafted specifically for Wayne’s needs as an attorney.

The new website features a customized design and layout through WordPress. It emphasizes Wayne’s practice areas, as well as his previous case results and his answers to frequently asked questions. Additionally, the team at authenticWEB is working on brand new videos of Wayne for the site. The website can be found at wayneobryanlaw.com.

ABOUT WAYNE O’BRYAN

Richmond personal injury attorney Wayne O’Bryan has been serving clients for over 40 years. Mr. O’Bryan has devoted his life to representing his clients and making a difference in their lives. He serves clients in Richmond, Virginia and surrounding counties.

ABOUT AUTHENTICWEB

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topseos.com.au Reveals Mercurian Media as the Top Reputation Management Service in Australia for January 2014


(PRWEB) January 21, 2014

The independent authority on internet marketing, topseos.com.au, has declared Mercurian Media the best reputation management service in Australia for January 2014. Mercurian Media was declared the top reputation management service due to their talented performance in the systematic analysis process. Thousands of internet marketing firms are considered while only the 10 top are featured in the listings

Reputation management services are tested in order to establish which produce the best overall reputation management solution in Australia. This is solved through the use of a set of evaluation criteria consisting of five areas of evaluation used to gauge and compare reputation management services based on the most essential aspects of reputation management services. The five areas of evaluation used during this process include on vision, dependability, service, performance, and needs analysis.

For a more in-depth analysis of competing reputation management companies the independent analysis team at topseos.com.au communicates with customer referrals of the top competing online marketing companies in Australia. Customers are asked various questions about the solutions produced to them and about their experiences with the online marketing company. Customers often go out of their way to reach topseos.com.au directly to tell of their experiences and opinions pertaining to online marketing solutions.

topseos.com.au investigates and names the top reputation management companies in the industry. Based on the thorough evaluation process Mercurian Media was announced as the top contending reputation management company in Australia. Those hunting for a company with solid customer credentials and a strong history of performance should consider Mercurian Media.

About Mercurian Media

Mercurian Media produces online marketing solutions to clients looking to achieve better results through better performance and expedited growth. Each client is provided a custom strategy for improving their online marketing through effective search engine optimization strategies and a history of success and experience.

About topseos.com.au

topseos.com.au is a purveyor of internet marketing information in Australia. The principal ambition of topseos.com.au is to establish and publish those individuals or agencies supplying top internet marketing solutions available. Reputation management agencies are put through a methodical analysis to ensure the ratings contain the absolute best agencies the internet marketing industry has to offer.

Learn more about Mercurian Media at:

http://mercurian-media.topseos.com.au

To view the rankings of the best reputation management agencies visit:

http://topseos.news-prs.com/au/reputation-management-rankings







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topseos-canada.com Reports 1st on the List as the Second Top Search Marketing Company in Canada for the Month of December 2013


(PRWEB) December 09, 2013

The independent authority on search marketing, topseos-canada.com, has announced 1st on the List the 2nd best SEO company in Canada for December 2013. 1st on the List was announced the second best SEO company due to their effective performance in the systematic investigation process. Thousands of search marketing companies are considered while only the 30 best are featured in the ratings

Internet marketing services in Canada are inspected through a thorough evaluation process to establish which services to highlight in the rankings. While there are thousands of search engine marketing services the rankings are built of the absolute best the internet marketing industry has to offer. The independent research team scrutinizes various search engine marketing services across five areas of evaluation in order to establish the overall level of performance in areas including off page optimization, on page optimization, keyword analysis, reporting methods, and needs analysis.

Clients of internet marketing solutions in Canada are often contacted in order to better understand the overall quality of solution being produced to them. Customer referrals are often a strong indicator of the quality of solution which each search engine marketing agency supplies. Often times clients connect directly with topseos-canada.com to voice their opinions.

1st on the List has been declared the second best search marketing consultant in Canada based on a meticulous evaluation of their supplied solutions. The independent research team has declared them due to their continued performance and their history of successful search marketing solutions. Those looking for a talented search marketing solution to meet their specified needs should consider 1st on the List.

About 1st on the List

1st on the List Promotion provides SEO services that aim to achieve high search engine ranking positions for keywords which specifically target the products and services offered by their customers for a strong return on investment. Their process involves making the websites of their clients search engine friendly by making web pages more accessible and relevant for specific keywords which are most prominently searched in major search engines.

About topseos-canada.com

topseos-canada.com is an established independent research firm in Canada focusing on the evaluation and rankings of online marketing firms all around the world. The rankings are crafted by the independent research team each month to highlight the best search engine optimization firms based on their accomplishments and their rating achieved through the proprietary evaluation process.

For more information about 1st on the List visit: http://1st-on-the-list-promotion-inc.topseos-canada.com.

For the ratings of the best search engine optimization firms visit: http://topseos.news-prs.com/ca/seo-rankings.







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National Positions Published Third Top Local Search Engine Optimization Company by topseos.com for December 2013


(PRWEB) December 09, 2013

topseos.com has announced National Positions as the 3rd best local SEO company for the month of December 2013. Local SEO services are scrutinized by the independent research team to decide which services provide the best local SEO solutions. While there are thousands of search engine marketing services offering solutions in the industry only the truly best are featured within the rankings.

Local SEO companies are put through the topseos.com proprietary examination process in order to uncover which companies provide the top overall solution. Companies are selected based on merit uncovered by achievement in the examination process. This process consists of the use of a set of examination verticals, conversing with customer references, and performing various market and industry research projects.

Clients of competing local search marketing consultants are often interviewed to better understand the solutions produced by each firm. Clients often have a strong interpreting of the quality of work produced and can often comment on the performance of competing local search marketing consultants. topseos.com interviews client referrals to best utilize the experiences and feedback of those being produced search marketing solutions .

National Positions has been declared the third best local search agency based on a veracious analysis of their supplied services. The independent research team has declared them due to their continued performance and their history of successful search marketing services. Those looking for a sufficient local search solution to meet their specified needs should consider National Positions.

About National Positions

National Positions is a full-serivce online marketing company offering a variety of internet marketing solutions ranging from SEO to Reputation Management. National Positions has helped many brands achieve success online including such brands as Sandals, LG, and Colgate, allowing many brands to achieve success through Internet marketing.

About topseos.com

topseos.com is an established independent research firm focusing on the evaluation and ratings of internet marketing consultants all around the world. The ratings are established by the independent research team each month to feature the best local search engine optimization consultants based on their achievements and their rating achieved through the proprietary evaluation process.

To find out more about National Positions visit: http://national-positions.topseosfirms.com.

The 100 top local search engine optimization companies for December 2013 can be found at: http://topseos.news-prs.com/us/local-seo-rankings.







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